Print Marketing: Intro to Print Catalogs For Small Businesses

November 19, 2015 booklet printing, Marketing, 0 Comments

Why would a business need print catalogs? Because they are a solid marketing and advertising tool to be used for powerful marketing/advertising collateral.

Businesses that sell a number of products or services may need to print a catalog for their clients. This allows them to showcase their products so that the customer can get a preview of the variety of goods and services that they offer. That is why several printing companies offer commercial catalog printing services to give businesses the cutting edge over and above their competitors.

In order to print catalogs and grab your target audience’s attention, the choice of paper and finishing must be taken into consideration. A catalog should encapsulate the activities and products of the entire business in the most attractive manner to generate the attention and sales that is needed to grow and prosper.

Depending on the number of pages, a business can explore various customization. Most print catalogs finished sizes are 5.5’’ x 8.5’’ or 8.5 x 11’’, but a business can choose another size depending on the project requirement. The paper used for the cover page needs to be of premium quality, keeping in mind that there is never a second chance to give a good first impression. The use of 100# or 80# gloss paper / matte paper options will impress most readers. The choice of color use is of essence too, and the quality of the printing ink cannot be ignored. Whether it is pantone spot colors or metallic, a catalog will need either ultra violet and gloss aqueous coating to enhance both the durability and attractiveness.

When printed a customer can finish the print catalog with variety of options such as coil, saddle stitching, or perfect binding. Depending on the option, it can add additional flair to the already professionally printed catalog cover and pages. Embossing, die cutting, foil stamping and special folds will also ensure a catalog will beckon people to read it. To crown it all, most commercial printing companies will offer fast turnaround times, ensure protective packaging, and on time delivery of the finished catalogs to encourage future and nurture their future business relationship.

Overall, a business can choose how the catalog is printed, either digital printing or offset printing. Please be aware that digital printing cannot be compared to the quality of an offset press. A business may opt to use digital printing for smaller runs and depending on cost, convenience, and style. Once a good catalog is printed and distributed to prospective clients, a business may start to reap the benefits of brand marketing, identity, and appeal. You can get these results through the use of premium and state of the art commercial printing services.

Please stay tuned for the next article on how to print a catalog!